Why Real Estate Agents Should Use Email to Connect With Clients

Real Estate Agents, Here’s How to Use Email Marketing in Your Business

While there may be newer and more exciting ways to connect nowadays, most consumers still check their emails every day. Email marketing is an excellent way to get your name in front of potential clients, and it’s also a great way to stay in touch with former and existing clientele. Here’s why the modern real estate agents need to embrace email marketing.

Email Marketing’s Return on Investment is Sky-High

According to CampaignMonitor.com, email marketing has a ROI of 3800%, with a $38 return for every $1 spent. If that’s not reason enough to focus on email marketing, here are some more statistics that Campaign Monitor shared:

• Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
• Email marketing drives more conversions than any other marketing channel, including search and social.
• The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016.
• 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.

How Real Estate Agents Can Use Email to Reach Their Clients

Now that you understand how much of an impact email marketing can have, it’s time to get started! If you’re starting from scratch, begin with creating an email newsletter. You can even sign up for newsletters from other agents to get ideas.

Starting an Email Newsletter for Your Real Estate Business

Think about the type of information that would be most useful to your clients and aim to include that information in your newsletter. You can share your own insights, articles from other experts and even featured listings.

The process isn’t too difficult, either. There are tools and websites that can help you design, send and manage your email campaigns. MailChimp is a great choice that’s easy to use and comes with all of the features you need to get started.

Tools like this will help you track how many people open your emails, how many readers click on your links and more. As you send more and more email newsletters you can begin to glean useful information from this data, which will allow you to improve your marketing tactics over time.

Blogging and Email Marketing

If your website has a blog, you can also include a roundup of your blog’s articles in your email newsletter. Blogging is a great way to establish yourself as a thought leader in your region, and will also help bring more visitors to your professional website.

Blogging and email marketing are two key components in a type of marketing called content marketing. Your existing and future clients are all online, consuming information and content daily. With blogging, email, social media and other marketing strategies, you’re helping to fill that need for information.

So, what are you waiting for? Get started with email, and you just might be amazed by how easy connecting with clients becomes.

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