Giving the gift of HVAC repair and replacement coverage
HVAC systems are essential, and they’re expensive to fix when they break down. But for real estate agents, this fact can turn into an opportunity. Today, we’ll look at how recommending HVAC repair and replacement coverage through a Home Warranty Service Agreement from 2-10 Home Buyers Warranty (2-10 HBW) can be a differentiator for real estate professionals.
How do home warranties address HVAC repair and replacement?
No homeowner wants a house with an unreliable HVAC system. Sellers can experience closing delays, price reductions or failed sales if their HVAC system is questionable. Buyers don’t want to have a big repair or replacement on their hands right after putting down a big down payment. These factors can threaten an agent’s success.
Additionally, the costs for HVAC repair and replacement can be unaffordable for some homeowners. The average cost to repair an HVAC system is $425. The average cost to replace is $6,400.
These can be deal-breaking numbers for Buyers and Sellers. Agents who can address these issues separate themselves from their competition. One of the easiest ways to address the threat of unreliable heaters and HVAC systems during the sales process is by recommending a home warranty.
Benefits for listing agents of providing HVAC coverage
A home warranty from 2-10 HBW is one of the easiest gifts a listing agent can provide clients. First off, it’s complimentary where allowed by law. (Except in Florida, where it’s only $60.) Protecting clients at no cost is a win-win for listing agents.
Second, it covers Sellers if they require HVAC repair or replacement during the listing. This protects their budget as they transition to a new phase of their lives. It also reduces the likelihood of delayed closings caused by a faulty HVAC system.
Finally, the protection a home warranty provides makes the home more attractive to potential Buyers. Buyers who know they won’t be responsible for solving unaddressed HVAC breakdowns have more confidence in their investment. This can lead to quicker, more lucrative closings for Sellers.
Many Sellers don’t know these facts. They rely on their agents to know and help. Presenting a home warranty as a gift shows more value to prospective clients while helping protect the transaction.
Benefits for Buyers agents of providing HVAC coverage
The best Buyers agents know that their clients will lean on them for advice about their new home. This is especially true of first-time home buyers. But most Buyers agents don’t have the time to solve every problem, especially when it comes to things like HVAC system breakdowns. If the heat goes out within a year of closing, homeowners may call their agents to ask, “What do I do?” Recommending a home warranty at closing is a good way to proactively address that. It’s also a good way to save yourself time from fielding calls. With a 2-10 HBW home warranty, 2-10 HBW takes those calls, freeing up the agent’s time.
Between down payments, closing costs and mortgages, many home buyers enter home ownership house poor. So, if they need HVAC system repairs or replacements, they may not be able to afford the upfront cost. Buyers agents who provide or recommend a 2-10 HBW systems and appliances home warranty protect their clients when they need it most. Recommending or even gifting this coverage gives homeowners peace of mind that if their HVAC system goes out, a solution is a click or call away.
When agents provide solutions to major problems, like HVAC repair or replacement needs, clients recognize their value. They’re more likely to provide referrals. Since 42% of Buyers find their agent through referrals, recommending a home warranty can help Buyers agents tap into that pool of potential prospects.
Recommend a 2-10 HBW home warranty
Agents who recommend a 2-10 HBW home warranty, for both Buyers and Sellers, provide extra assurance. That assurance can be a gift that guides Buyers and Sellers through the stress of the sale. Recommending a 2-10 HBW home warranty is an easy, inexpensive way for agents to protect their clients, protect their transactions and differentiate themselves in a competitive marketplace.
2-10 HBW offers comprehensive systems and appliances home warranties to help protect your clients from unexpected repair and replacement costs. Contact us to learn more.
