Digital Smartphone Strategies for Real Estate Agents
How Can A Digital Smartphone Assistant Help Real Estate Marketing?
The use of a digital smartphone assistant, such as Siri or Cortana, is growing in popularity. How can realtors take advantage of these technologies to grow their business? There are many different answers depending on the applications that real estate professionals are using to market their properties, but there are tons of simple tricks that everyone can use to help grow their leads and better market the homes they have on the market.
Understand the Strengths and Weaknesses of Your Digital Assistant
Using a digital smartphone assistant for real estate marketing isn’t just a default decision based on whether you have an Android device or an iPhone. Knowing the strengths and weaknesses of each digital assistant should be part of your decision as to what device you employ for your real estate marketing.
For starters, Siri (Apple) is the best at understanding natural language. It can pick up on multiple ways of asking the same question, so you don’t need to worry about being definitive in your commands. Google Now (Google) probably knows you the best due to its unnerving collection of personal data. This means that it can help you know the most about your customers, but it also helps your customers know the most about you, for better or worse. Cortana (Microsoft) is as perky as you would expect from an application that started its digital life in a videogame (Microsoft’s Halo) and its location-based reminders (“Remind me to call my sellers when I get back to the office”) work better than other services.
Take Better Pictures of Your Homes for Sale
Ever take a listing photo with your smartphone only to realize later that the shot is fuzzy or off-center? Simply tap the screen for a few seconds while in camera mode to keep the exposure and focus locked in on your intended target. This will help you capture and upload clear and focused photos to your listing site on the go. You can also activate the shutter with the volume control on your earbuds.
Use Third-Party Apps to Augment Your Marketing
The compelling factor of both the iPhone and Android devices for professional real estate agents is the ability of each device to interface with independently developed applications. Android is a far less controlled environment – application developers refer to Apple as the “walled garden” approach, whereas Android is more like the Wild West. Overall, the major apps that real estate agents employ will work on both platforms. Each can access search apps from companies like Zillow and Redfin. As an added bonus, some keybox systems such as Supra now have an adapter that allows real estate agents to be able to open keyboxes with their smartphones, saving them from having to carry around an additional keypad device.
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