How to Set Your Real Estate Assistant up for Success
Your new real estate assistant needs mentorship and training to excel at their job, but that’s not all. They also need clear objectives, a path for growth and more.
Here are five helpful tips you can use to make sure your assistant is equipped to help the entire team sell more homes and land new listing clients.
1. Be clear about your real estate assistant’s responsibilities
If they are not provided a clear scope of work, your assistant will be fumbling in the dark without any certainty around their role and responsibilities. This creates a perfect storm for mistakes, inefficiencies and misunderstandings.
If your assistant will be responsible for things like answering phones, keeping the office organized, updating MLS listings and following up with leads every day, make sure these expectations are crystal clear from the very beginning. This doesn’t mean you can’t add duties to their plate later on — just make sure any changes are communicated clearly.
2. Communicate with your assistant frequently
Speaking of communication, it’s absolutely essential. Your real estate assistant might be a self-starter who needs very little supervision, but you still need to check-in with them regularly. Schedule meetings weekly, bi-weekly or monthly where you can both talk about current projects, roadblocks and other important details.
Real estate is all about relationships and regular meetings are also a great way to build a better relationship with your assistant.
3. Get their input on ways to improve operations
Many real estate assistants have acquired a variety of experience and skills throughout their careers. This can be a huge asset to your business, but only if you’ve fostered a culture of communication and collaboration.
It never hurts to ask for your assistant’s opinion on how to improve operations within the office. They have insight into virtually every facet of the company and there’s a chance they’ve already identified areas that could be improved upon. A good way to encourage feedback is to set aside 5-10 minutes for brainstorming during your regular check-ins.
4. Set realistic goals for your real estate assistant
Setting goals helps people stay focused and motivated, so make sure your assistant understands exactly what success looks like in their role. Being specific and deciding on measurable metrics is the key to successful goal setting.
5. Be patient – every new job has a learning curve
No matter how much experience your real estate assistant brings to their new role, every brokerage and company is different. Give new team members time to learn how things work in your real estate operation and be patient as they learn the ropes. Soon you’ll have a well-trained team that’s ready to take on your local market.
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