Try These Unique Real Estate Lead Generation Tips
Are you an agent looking to grow your real estate business… but you aren’t quite sure where you can find more leads?
It’s a tough problem, to be sure, but it’s not unsolvable. Try some of these innovative lead generation strategies the next time you’re stumped. You’ll attract more clients, and you might even have some fun while you’re at it.
1. Use Video to Sell
Studies show that 73% of homeowners say they’re more likely to list with a real estate agent who offers to create a video for them, but only 4% of those same agents put their listings on YouTube.
There’s massive potential here if you’re willing to learn and use video. Video content attracts more visitors to your website, and they’ll also spend more time browsing. Not sure where to start? Try out these ideas:
- Record simple video tours of homes
- Along with your blog content, try creating a video where you share your expertise
- Film your About Me page instead of writing your story
2. Get Creative When Writing Listings
Video is effective, but that doesn’t mean the written word is dead. You can use your writing skills to get people to say, “Wow, I need to call this agent about this house!”
When writing your listings think about the best ways to appeal to the buyer’s emotions. Is there a massive kitchen where a family meal can be cooked with ease? Describe the smells coming from the oven. Does the home have a cozy den with a great fireplace? Write about cuddling up around the fire on a cold night, hot cocoa in hand.
You’re not just selling a house — you’re selling someone the next chapter of their life.
3. Use Text Message Marketing to Capture More Leads
Your clients are increasingly mobile, and they love their phones. That’s why text message marketing can be so effective.
You’ll need to team up with a provider to get everything set up, and Tatango explains the process in easy-to-understand terms.
4. Target FSBO listings
Some sellers attempt to sell their homes themselves, and targeting these ‘For Sale By Owner’ listings can net you some very nice real estate leads.
Due to a combination of inexperience, overpricing, lack of time, and other factors, these owners are often unable to complete the transaction. You can identify these people by looking through Craigslist. Once you’ve identified them, reach out to offer a free consultation.
5. Use LinkedIn to Generate Real Estate Leads
If you aren’t on LinkedIn, you should be. But this unique lead generation technique isn’t just about creating a powerful profile and networking.
You know those emails that you get from LinkedIn that detail how many people have recently viewed your profile? Your target market also receive those emails, and once you view their profiles you can get on that list of people, which means they’re then likely to view your profile.
According to EasyAgentPro, approximately 2-4% of these people will reach out to you, and sometimes that number can be as high as 8%. You’ll have to download a plugin for Google Chrome, but the process is fairly simple.
Learn more about how a Home Warranty can save homeowners from unpleasant financial surprises and add value to your business.
